The one thing I value most about running a business in the wedding industry is the client experience, it’s always at the top of my priority list when I guide my couples through the wedding videographer process from enquiry through to delivery of their films. I want to make sure my couples enjoy the overall experience of having a wedding videographer, on the day itself but also before and afterwards. I also believe the process should be simple and stress free, as couples have many suppliers to book and if the process isn’t easy to complete or understand they will likely move on. If you’re considering a videographer, read my blog post here about 5 Tips On How To Choose Your Wedding Videographer.
Each year I look at my process during the ‘off season’ and in 2018 I introduced online contracts through Signable, avoiding the need to print documents, sign them and post them back, this saved so much time and was a lot safer and more convenient for my clients, thus improving the overall experience.
Back towards the start of the wedding season in 2019, I took the time to do another evaluation of my wedding videography service offering and see how I could make things a little better for the client. At the time the feedback from couples was great, the customer experience for booking was great, the workflow was simple and the service itself was great as well so it was difficult to analyse and see where to improve, but I targeted the delivery as an area that I could offer more value.
I’m a big fan of tech, I follow the trends and also invest in tech companies I really like, like Netflix, the online streaming service everyone knows and loves. It dawned on me at that moment that I hadn’t bought a DVD or a Blu-ray in a long time, why, because that tech was outdated and cloud streaming and IPTV is the future. My packages at the time included USB delivery as standard and I offered discs on request from clients. I made the decision to remove discs from my offering and make digital delivery, the standard within my packages, with UBS as an add-on. Since then I’ve tried to explain to all of my couples the benefits of digital delivery and the longevity of it, discs can last 10 years, digital files last forever (if backed up avoiding data loss).
So I went away and researched various digital delivery platforms and there were some really good options but I ended up choosing Wedflow for their range of features, premium design and the quality of the streaming on their platform. Digital delivery is the best delivery platform for my clients and I also feel the best option for today’s wedding market, you can:
Access your films anywhere whilst you’re connected to the internet
From a phone, tablet, PC or even smart TV
Your wedding is instantly shareable with friends and family.
It was also remain as private as you’d like it too with access only via links or even specific email addresses.
Downloads are also included, so if you don’t have Internet access or just want to make a backup of your files (I’d always recommend doing this!) at home to watch offline .
It looks incredible and is much more of an enjoyable experience than plugging in a USB into your computer or TV and opening the file.
Here is an example of how our new delivery platform looks:
CLICK HERE TO SEE IN YOUR BROWSER FOR YOUR PHONE, TABLET OR PC
A year on and I’m really happy with the service and my clients love receiving their galleries and sharing with friends and family and my favourite piece of feedback has been ‘the digital delivery is perfect, we can access our films anywhere we go, we don’t need to remember a USB and it looks like what you see when you used to put a DVD on but it’s all online and at your fingertips!’
Get in touch if you’d like to know more.